Most immediately and specifically, I’m looking for a 50th Anniversary logo for the parish. But my preference is to set that in the context of a larger comprehensive graphical brand, so that the design ensures beyond the anniversary.
I designed the current logo myself after inheriting a very tired and amateur looking design involving florid script fonts (Lawrence Welk) and over-used rainbow colors. This design has a few elements that I like. It’s reasonably crisp and simple, and easy to reproduce in color, but looks good in monochrome. It’s recognizable and reasonably attractive on something as small as a web favicon or business card, or as large as an exterior sign. The use of the Sabon typeface is a readable nod to “official” publications of Church Publishing, including the Book of Common Prayer, Enriching Our Worship, and the Book of Occasional Services. I like red, and this shade is easy and inexpensive to reproduce in multiple media. I am basically satisfied with the existing design, but am very amenable to a good change.
Elements of the design should include (or be easily adaptable for) the following, both for the anniversary design, and for the “regular” design that will endure beyond the anniversary itself:
- Business Cards
- Web Site, including favicon version
- Interior/Exterior Signage
The design should be in color, but should look good in monochrome or greyscale. Everything being equal, a spot color is preferable to four color because it’s cheaper and easier to reproduce reliably.
Offset printed “nice” letterhead is good, but the design should lend itself to easy reprodution on a color or monochrome laser printer.
Potential text elements of the logo itself might include, in some combination:
- St. Margaret’s
- St. Margaret’s, Palm Desert
- St. Margaret’s Episcopal Church
- 50 Years
- 50th Anniversary
- Build the Body. Equip the Saints. Change the World
Possible graphical elements include (but not limited to):
See samples of existing uses: